Sunday, May 22, 2011

Opening a 2nd location in Mountain View

Two years ago, a guest said the food is so delicious that we may need to open a second location so that he doesn't have to drive miles to get his weekly fix of tagines, couscous and briwatts...The idea then merged that opening a second location may be an organic and natural next step...right? Well, between landlords with unreasonable demands for unreasonable security deposits and unreasonable out of the market rents, between some real estate agents that need to make a minimum commission versus helping their landlord clients to get secure tenants that will provide peace of mind, between people with simply more money to put down, between "angel" investors that want to own 98% of your operation for a 10% contribution (Devil may have been a better term than angel investors)...We were lucky after 2 years of market research to find pretty much another Morocco's Restaurant in the cute city of Mountain view!!
Why "another"? The location is remote from the main traffic, in a doomed building....Just as Morocco's San Jose, every restaurant that has been in the Mountain View location failed...Bring on the challenge, since i can not afford the high traffic areas, i am going to count on our dear reviewers and hitting the pavement to let people know where we are...Great way to lose weight i guarantee it, sleep less, work more, walk more and voila my recipe for loosing weight....If by any chance you want to join this speedy path to being healthy while discovering the lovely city of Mountain view...give me a ring, we will do it together...just kidding....
We will be located in Castro Street, a street literally packed with restaurants, competition is going to be fierce but i have two allies called 150 year old recipe, a genuine care for my guests and a guy by the name of Chef Jay (Who turns out to be my brother and my best friend) who is a better duplicate of the Duracell Rabbit that keeps on going and going...This is an exciting time and pretty nerve racking...this is literally 3 years of cumulative mistakes, system implementations, training, long hours that we are to put together to full effect before our grand opening date of July the 1st...
This should be good for this first post about the second location...I want to write next about what should we expect from friends, regulars, and facebook fans from Morocco's San Jose to support Mountain View...Stay tuned!!

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